B2B GTM · Toronto
Zubair
Penang
Building and scaling ABM strategy, outbound programs, and the SDR team at Texada Software.
ABM & SDR Manager
Texada Software · Toronto
Building and scaling ABM strategy, outbound programs, and the SDR team at Texada Software.
Over the past four years I've gone from outbound prospecting to building the ABM program and leading the SDR team at Texada Software, a PE-backed vertical SaaS company. I tend to operate across strategy and execution. I enjoy figuring out what works, putting structure around it, and helping others do it better.
I build account-based programs from the ground up, including segmentation, persona development, messaging, targeting, and campaign execution across paid and outbound channels.
I hire, onboard, coach, and develop SDR teams. I design the training programs, talk tracks, and reporting structures that help reps ramp fast and perform consistently.
I build the systems behind the motion: CRM architecture, intent data workflows, enrichment pipelines, dashboards, and the tooling stack that makes GTM teams more precise and efficient.
Your ability to generate over $1M in pipeline as an SDR clearly shows your skill in engaging prospects and driving meaningful outcomes. Your attention to detail and ability to understand cause-and-effect relationships in our marketing data are particularly impressive.
You've become someone who we trust to run important initiatives independently. Your thoughtfulness, analytical mindset, and careful attention to detail have made you an essential part of the team's success.
You have been instrumental this year and a dependable force across a wide range of initiatives. You have shown real promise in helping the organization move from functional to scalable.
Additional LinkedIn recommendations available on request
Open to full-time opportunities in enterprise B2B SaaS across ABM, outbound, and GTM leadership roles.