Zubair
Penang

Building and scaling ABM strategy, outbound programs, and the SDR team at Texada Software.

ABM & SDR Manager Texada Software · Toronto
$5M+ Total Pipeline Influenced at Texada
0→1 ABM Program Built from Scratch
6 SDRs Hired, Onboarded & Ramped
113% Avg Quota Attainment as SDR

From door-to-door sales
to building GTM engines.

Texada Software · Apr 2023 - Present
ABM & Outbound Manager
Feb 2026 - Present
ABM Lead & SDR Team Lead - Apr 2025 - Jan 2026
Senior SDR - Apr 2024 - Mar 2025
SDR - Apr 2023 - Mar 2024
Current Scope
  • Managing the SDR team and ABM function, responsible for pipeline generation, funnel progression, and in-territory execution.
  • Influenced $3.54M in qualified pipeline in FY2025 through segmented ABM campaigns across email and paid channels.
  • Built Texada's ABM program from scratch, including the foundational data, segmentation, and campaign infrastructure.
  • Led CRM enrichment, automation, and reporting initiatives to strengthen ICP targeting and seller workflows.
Earlier Progression
  • Generated $1.02M in qualified pipeline in year one, averaging 113% quota attainment during the entire period in the SDR seat.
  • Recruited and onboarded new SDR hires, building enablement resources and operating structure during a period of transition.
Clio
Business Development Representative
Jun 2022 - Apr 2023
  • Outbound prospecting to mid-sized law firms for a leading practice management software.
  • Led team activity across segments, achieved 120% of quota in Q3 and 102% in Q4 2022.
Blush & Burgundy
Ecommerce Project Manager
May 2020 - Dec 2020 - Freelance
  • Built a bookings-enabled website for the salon with integrated online scheduling.
  • Ran and scaled awareness and conversion-focused Facebook Ads campaigns.
  • Strengthened digital presence through SEO, local listings, and review generation programs.
BioPak
Business Development Intern
Sep 2019 - Apr 2020
  • Prospected and qualified 200+ food and beverage accounts across inbound and outbound channels.
Vantage Marketing
Field Sales Representative
May 2019 - Aug 2021
  • Full cycle door-to-door sales over 3 summers, selling annual pest control agreements to homeowners.
  • Closed $140K+ in recurring revenue from net new accounts across the GTA and Vancouver.

The short version

Over the past four years, I've grown from outbound prospecting into building the ABM program and leading the SDR team at Texada Software, a PE-backed vertical SaaS company.

I operate across strategy and execution, and I'm most energized by spotting patterns in data, systematizing what works, and making it usable by others.

What I Do

Where I add value

ABM Strategy & Execution

I build account-based motions from the ground up, including segmentation, persona development, messaging, targeting, and campaign execution across paid and outbound channels.

SDR Team Building & Enablement

I hire, onboard, coach, and develop SDR teams. I design the training programs, talk tracks, and reporting structures that help reps ramp fast and perform consistently.

GTM Infrastructure & Data

I build the systems behind the motion: CRM architecture, intent data workflows, enrichment pipelines, dashboards, and the tooling stack that makes GTM teams more precise and efficient.

What People Say

In their own words

"

You've become someone whom we trust to run important initiatives independently. Your thoughtfulness, analytical mindset, and careful attention to detail have made you an essential part of the team's success.

BB
Brent Brooks
Director, Marketing · Texada Software
ex-Amazon, Alexa Product Marketing Principal
"

You have been instrumental and a dependable force across a wide range of initiatives. Your attention to detail and ability to understand cause-and-effect relationships in our marketing data are particularly impressive.

You have shown real promise in helping the organization move from functional to scalable.

BB
Brent Brooks
Director, Marketing · Texada Software
ex-Amazon, Alexa Product Marketing Principal
"

I had the privilege of managing Zubair early in his career as an SDR, and from the start, it was clear he had a cool combination of swagger, intelligence, and work ethic. Whether prospecting, leading a team, or driving account-based marketing initiatives, he brings energy, curiosity, and a results-first mindset that makes him a force in any revenue organization.

I have no doubt Zubair will continue to make an impact and drive growth in every role he takes on. Any team would be lucky to have him.

JS
Julia Stowell
ABM & Revenue Marketing Consultant · Global Payments
"

What stood out to me was his willingness to jump in and figure things out, no matter how new or messy something was. Whether it was aligning with RevOps, working through campaign ideas, or supporting the team, he showed up with a practical mindset and a strong sense of ownership. He keeps things moving without overcomplicating them, and people naturally trust him to get things done. A strong partner to work with across teams.

SM
Sakshi Malhotra
Revenue Operations Manager · Percona
ex-SurveyMonkey
"

During our time together, Zubair directly supported me as an SDR while I was an AE. We were able to exceed quarterly and yearly targets in both SALs and revenue. His adaptable strategies quickly promoted him to train and manage, while also generating thoughtful ABM campaigns. He stood out quickly and, most importantly, made others around him better.

IM
Ian Munro
Senior Account Executive · Texada Software
"

Zubair is an exceptional SDR Manager who truly leads by example. Under his guidance, our team consistently exceeded quota and set new outbound records, setting a new standard for productivity.

Zubair is a hands-on leader who takes the time to understand each team member's unique strengths, providing the direct mentorship needed to ensure everyone succeeds. He isn't just a manager; he's a coach who will get in the trenches with you until you've mastered the process.

Because he builds such strong, trust-based relationships, you always know his feedback is rooted in a genuine desire to see you grow. Any team would be lucky to have a leader as results-driven and supportive as Zubair.

JT
Jessey Talena
Sales Development Representative · Texada Software
"

I had the privilege of working under Zubair's leadership as an SDR, and he strikes a strong balance between strategy and hands-on support.

What sets Zubair apart is how quickly he turns feedback into action. Whenever I shared a challenge, he didn't just offer advice; he helped solve it. Whether it was building talk tracks to handle objections or creating dashboards to improve lead management, he made sure the team had what we needed to execute.

He is deeply committed to team success, especially under pressure. I will always remember his consistent check-ins: 'How can I help you win?' and then we would map out a clear plan, identify quick wins, and focus on what would move the needle. Zubair is a firm advocate for excellence.

He maintains a high standard of accountability while providing the mentorship needed to meet it. Any organization would be lucky to have a leader as invested in results as Zubair.

GA
Golden Akinsola
Customer Success Representative II · Texada Software
Promoted from SDR
Things I've Built

A mix of the tools, programs, and assets I've developed.

ABM Execution
Cold Email Sequences
Segmented cold email sequences averaging 33%+ open rates and 6%+ click rates.
AI Tool
Voice AI Cold Call Practice Bot
GPT-powered voice bot that lets SDRs practice cold calls with real-time feedback, equipped with business, persona, and industry context.
GTM Infrastructure
ROI Calculators
HTML-based tools built on underlying mathematical models highlighting quantifiable product suite value. Used as top-of-funnel engagement assets.
Paid Media
Video-Based Retargeting Ads
Produced and launched a video-first retargeting strategy for Texada's audience.
Paid Media
Paid Ad Creatives
Hyper personalized ad creative graphics built for ABM and retargeting campaigns across Linkedin, Meta and Reddit ads.
Sales Enablement
SDR Onboarding Program
Designed and documented a full onboarding plan and resource library. Used to ramp 6 SDRs across multiple hiring cycles.
GTM Infrastructure
HubSpot CRM Dashboards
Pipeline visibility, territory coverage, account penetration, and SDR performance dashboards built in HubSpot.
ABM Strategy
ICP Persona Framework
B2B persona frameworks for vertical SaaS GTM teams covering buying committee roles, messaging angles, and outreach hooks.

Interested in seeing the work? Just ask.

Tools & Stack

What I work with

Stack
HubSpot (Sales Hub · Marketing Hub)
6sense (ABM Orchestration · Sales Intelligence)
ZoomInfo (Sales OS)
LinkedIn Sales Navigator
Clay
Looker Studio
GA4
PowerBI
Mailchimp
Google Workspace
Skills
LinkedIn Campaign Manager
Meta Ads Manager
Reddit Ads
Claude Artifact
Gemini Canvas
N8n
Get in Touch

Let's connect

Open to full-time opportunities in enterprise B2B SaaS across ABM, outbound, and GTM leadership roles.

LinkedIn Email Me