Building and scaling ABM strategy, outbound programs, and the SDR team at Texada Software.
Over the past four years, I've grown from outbound prospecting into building the ABM program and leading the SDR team at Texada Software, a PE-backed vertical SaaS company.
I operate across strategy and execution, and I'm most energized by spotting patterns in data, systematizing what works, and making it usable by others.
I build account-based motions from the ground up, including segmentation, persona development, messaging, targeting, and campaign execution across paid and outbound channels.
I hire, onboard, coach, and develop SDR teams. I design the training programs, talk tracks, and reporting structures that help reps ramp fast and perform consistently.
I build the systems behind the motion: CRM architecture, intent data workflows, enrichment pipelines, dashboards, and the tooling stack that makes GTM teams more precise and efficient.
You've become someone whom we trust to run important initiatives independently. Your thoughtfulness, analytical mindset, and careful attention to detail have made you an essential part of the team's success.
You have been instrumental and a dependable force across a wide range of initiatives. Your attention to detail and ability to understand cause-and-effect relationships in our marketing data are particularly impressive.
You have shown real promise in helping the organization move from functional to scalable.
I had the privilege of managing Zubair early in his career as an SDR, and from the start, it was clear he had a cool combination of swagger, intelligence, and work ethic. Whether prospecting, leading a team, or driving account-based marketing initiatives, he brings energy, curiosity, and a results-first mindset that makes him a force in any revenue organization.
I have no doubt Zubair will continue to make an impact and drive growth in every role he takes on. Any team would be lucky to have him.
What stood out to me was his willingness to jump in and figure things out, no matter how new or messy something was. Whether it was aligning with RevOps, working through campaign ideas, or supporting the team, he showed up with a practical mindset and a strong sense of ownership. He keeps things moving without overcomplicating them, and people naturally trust him to get things done. A strong partner to work with across teams.
During our time together, Zubair directly supported me as an SDR while I was an AE. We were able to exceed quarterly and yearly targets in both SALs and revenue. His adaptable strategies quickly promoted him to train and manage, while also generating thoughtful ABM campaigns. He stood out quickly and, most importantly, made others around him better.
Zubair is an exceptional SDR Manager who truly leads by example. Under his guidance, our team consistently exceeded quota and set new outbound records, setting a new standard for productivity.
Zubair is a hands-on leader who takes the time to understand each team member's unique strengths, providing the direct mentorship needed to ensure everyone succeeds. He isn't just a manager; he's a coach who will get in the trenches with you until you've mastered the process.
Because he builds such strong, trust-based relationships, you always know his feedback is rooted in a genuine desire to see you grow. Any team would be lucky to have a leader as results-driven and supportive as Zubair.
I had the privilege of working under Zubair's leadership as an SDR, and he strikes a strong balance between strategy and hands-on support.
What sets Zubair apart is how quickly he turns feedback into action. Whenever I shared a challenge, he didn't just offer advice; he helped solve it. Whether it was building talk tracks to handle objections or creating dashboards to improve lead management, he made sure the team had what we needed to execute.
He is deeply committed to team success, especially under pressure. I will always remember his consistent check-ins: 'How can I help you win?' and then we would map out a clear plan, identify quick wins, and focus on what would move the needle. Zubair is a firm advocate for excellence.
He maintains a high standard of accountability while providing the mentorship needed to meet it. Any organization would be lucky to have a leader as invested in results as Zubair.
Interested in seeing the work? Just ask.
Open to full-time opportunities in enterprise B2B SaaS across ABM, outbound, and GTM leadership roles.