Zubair
Penang

Building and scaling ABM strategy, outbound programs, and SDR teams.

ABM & SDR Manager Toronto, ON
$5M+ Total Pipeline Influenced at Texada
0→1 ABM Program Built from Scratch
6 SDRs Hired, Onboarded & Ramped
113% Avg Quota Attainment as SDR

From door-to-door sales
to building GTM engines.

Texada Software · Apr 2023 - May 2026
ABM & Outbound Manager
Apr 2025 - May 2026
Senior SDR | ABM Lead - Apr 2024 - Mar 2025
Sales Development Representative - Apr 2023 - Mar 2024
Scope & Impact
  • Managed Texada's SDR team while leading the ABM and outbound engine responsible for pipeline generation, funnel progression, and territory execution.
  • Influenced $3.54M in qualified pipeline (FY 2025) by launching and scaling segmented ABM campaigns across email and paid channels, targeted by vertical, business unit, persona, competitor, and lifecycle stage across both new-logo and customer audiences.
  • Helped build and scale Texada's ABM program from scratch by strengthening the data, segmentation, campaign, and reporting infrastructure behind targeted pipeline generation.
  • Led CRM enrichment, segmentation, automation, and reporting initiatives that strengthened ICP targeting, seller workflows, and pipeline progression visibility.
Earlier Progression
  • Generated $1.02M in qualified new-logo pipeline in year one as an outbound SDR ($309k tied to closed-won revenue), while averaging 113% quota attainment across SDR tenure.
  • Recruited, onboarded, and supported new SDR hires while helping create enablement resources, documentation, and operating structure for outbound execution during a period of transition.
Clio
Business Development Representative
Jun 2022 - Apr 2023
  • Prospected strategic accounts across assigned U.S. territories, averaging 75+ cold calls per day to uncover pain points and generate qualified demo interest.
  • Led team activity across BDR segments, averaged 105% quota attainment.
Blush & Burgundy
Ecommerce Project Manager
May 2020 - Dec 2020 - Freelance
  • Built a bookings-enabled website for the salon with integrated online scheduling.
  • Ran and scaled awareness and conversion-focused Facebook Ads campaigns.
  • Strengthened digital presence through SEO, local listings, and review generation programs.
BioPak
Business Development Intern
Sep 2019 - Apr 2020
  • Prospected and qualified 200+ food and beverage accounts across inbound and outbound channels.
Vantage Marketing
Field Sales Representative
May 2019 - Aug 2021
  • Full cycle door-to-door sales over 3 summers, selling annual pest control agreements to homeowners.
  • Closed $140K+ in recurring revenue from net new accounts across the GTA and Vancouver.

The short version

Over the past four years, I've grown from outbound prospecting into building the ABM program and leading the SDR team at Texada Software, a PE-backed vertical SaaS company.

I operate across strategy and execution, and I'm most energized by spotting patterns in data, systematizing what works, and making it usable by others.

What People Say

In their own words

"

Zubair is someone you want on your most important work.

Over his time at Texada he became an instrumental leader on our team. Give him a complex problem and he'll come back with a solution better than what you initially envisioned. You don't have to chase him down or check the rationale and strategy behind his work. He does what he says he'll do.

He's a strong analytical thinker, and not only in a build a report kind of way. He clearly understands why the numbers move, which makes him a much better marketer than most.

He helped us think bigger about problems we thought were simple, and that kind of thinking is hard to find at any level. Hire him before someone else does.

BB
Brent Brooks
VP, Customer Marketing · AutoTrader
ex-Amazon, Alexa PMM Principal · ex-Texada Software
"

I had the privilege of managing Zubair early in his career as an SDR, and from the start it was clear he had a cool combination of swagger, intelligence, and work ethic.

That drive translated into professional progress: he was promoted to Senior SDR, and most recently into an ABM role that included managing the SDR team.

Whether prospecting, leading a team, or driving account-based marketing initiatives, he brings energy, curiosity, and a results-first mindset that makes him a force in any revenue organization.

I have no doubt Zubair will continue to make an impact and drive growth in every role he takes on. Any team would be lucky to have him.

JS
Julia Stowell
Head of Growth Marketing · Global Payments
ex-Microsoft · ex-Texada Software
"

I had the pleasure of hiring Zubair at Texada Software, and can say without hesitation that he is one of the most impressive marketing professionals I've led. Over three years, he earned successive promotions from SDR to Senior SDR and ultimately to ABM & SDR Manager.

His upward trajectory was apparent from the outset. Zubair has a relentless work ethic, genuine commitment to the team, and intellectual curiosity to constantly improve.

What set him apart wasn't just his individual performance, but how he made everyone around him better. He raises the standard for the entire team.

His pivot into Account-Based Marketing also demonstrated real strategic instincts. He thought like a builder, bringing innovative approaches to pipeline development in a complex, vertical-specific SaaS environment.

Any organization looking for a high-character, high-performance leader would be lucky to have Zubair. He's an A player in every sense, and I recommend him without reservation.

GG
Greg Grady
Chief Revenue Officer · Texada Software
"

What stood out to me was his willingness to jump in and figure things out, no matter how new or messy something was. Whether it was aligning with RevOps, working through campaign ideas, or supporting the team, he showed up with a practical mindset and a strong sense of ownership. He keeps things moving without overcomplicating them, and people naturally trust him to get things done. A strong partner to work with across teams.

SM
Sakshi Malhotra
Revenue Operations Manager · Percona
ex-SurveyMonkey
"

During our time together, Zubair directly supported me as an SDR while I was an AE. We were able to exceed quarterly and yearly targets in both SALs and revenue. His adaptable strategies quickly promoted him to train and manage, while also generating thoughtful ABM campaigns. He stood out quickly and, most importantly, made others around him better.

IM
Ian Munro
Senior Account Executive · Texada Software
"

Zubair is an exceptional SDR Manager who truly leads by example. Under his guidance, our team consistently exceeded quota and set new outbound records, setting a new standard for productivity.

Zubair is a hands-on leader who takes the time to understand each team member's unique strengths, providing the direct mentorship needed to ensure everyone succeeds. He isn't just a manager; he's a coach who will get in the trenches with you until you've mastered the process.

Because he builds such strong, trust-based relationships, you always know his feedback is rooted in a genuine desire to see you grow. Any team would be lucky to have a leader as results-driven and supportive as Zubair.

JT
Jessey Talena
Sales Development Representative · Texada Software
"

I had the privilege of working under Zubair's leadership as an SDR, and he strikes a strong balance between strategy and hands-on support.

What sets Zubair apart is how quickly he turns feedback into action. Whenever I shared a challenge, he didn't just offer advice; he helped solve it. Whether it was building talk tracks to handle objections or creating dashboards to improve lead management, he made sure the team had what we needed to execute.

He is deeply committed to team success, especially under pressure. I will always remember his consistent check-ins: 'How can I help you win?' and then we would map out a clear plan, identify quick wins, and focus on what would move the needle. Zubair is a firm advocate for excellence.

He maintains a high standard of accountability while providing the mentorship needed to meet it. Any organization would be lucky to have a leader as invested in results as Zubair.

GA
Golden Akinsola
Customer Success Representative II · Texada Software
Promoted from SDR
What I Do

Where I add value

ABM Strategy & Execution

I build account-based motions from the ground up, including segmentation, persona development, messaging, targeting, and campaign execution across paid and outbound channels.

SDR Team Building & Enablement

I hire, onboard, coach, and develop SDR teams. I design the training programs, talk tracks, and reporting structures that help reps ramp fast and perform consistently.

GTM Infrastructure & Data

I build the systems behind the motion: CRM architecture, intent data workflows, enrichment pipelines, dashboards, and the tooling stack that makes GTM teams more precise and efficient.

Things I've Built

A mix of the tools, programs, and assets I've developed.

ABM Execution
Cold Email Sequences
Segmented cold email sequences averaging 33%+ open rates and 6%+ click rates.
AI Tool
Voice AI Cold Call Practice Bot
GPT-powered voice bot that lets SDRs practice cold calls with real-time feedback, equipped with business, persona, and industry context.
GTM Infrastructure
ROI Calculators
HTML-based tools built on underlying mathematical models highlighting quantifiable product suite value. Used as top-of-funnel engagement assets.
Paid Media
Video-Based Retargeting Ads
Produced and launched a video-first retargeting strategy for Texada's audience.
Paid Media
Paid Ad Creatives
Hyper personalized ad creative graphics built for ABM and retargeting campaigns across Linkedin, Meta and Reddit ads.
Sales Enablement
SDR Onboarding Program
Designed and documented a full onboarding plan and resource library. Used to ramp 6 SDRs across multiple hiring cycles.
GTM Infrastructure
HubSpot CRM Dashboards
Pipeline visibility, territory coverage, account penetration, and SDR performance dashboards built in HubSpot.
ABM Strategy
ICP Persona Framework
B2B persona frameworks for vertical SaaS GTM teams covering buying committee roles, messaging angles, and outreach hooks.

Interested in seeing the work? Just ask.

Tools & Stack

What I work with

Stack
HubSpot (Sales Hub · Marketing Hub)
6sense (ABM Orchestration · Sales Intelligence)
ZoomInfo (Sales OS)
LinkedIn Sales Navigator
Clay
Looker Studio
GA4
PowerBI
Mailchimp
Google Workspace
Skills
LinkedIn Campaign Manager
Meta Ads Manager
Reddit Ads
Claude Artifact
Gemini Canvas
N8n
Get in Touch

Let's connect

Open to full-time opportunities in enterprise B2B SaaS across ABM, outbound, and GTM leadership roles.

LinkedIn Email Me